Following its Fall collection "Mad Mad World" released earlier this month, global streetwear brand KSUBI now unveils its latest capsule, "This Is Not A Rodeo," bringing a bold cowboy-core aesthetic. The 21-piece collection reimagines Western style with a rebellious twist, blending rugged frontier elements with contemporary streetwear edge.
The capsule offers a range of pieces for both men and women, infusing KSUBI's signature attitude into classic Western silhouettes. For men, iconic items like the Oh G Jacket, Anti K and Bronko denim styles receive a country makeover with intricate hand-embellished details and raw-cut appliqué. Women's offerings include updated versions of popular denim styles such as the Low Rider and Soho, now featuring decorative inlay finishes. New tops like the oversized frontier denim shirt, slim-fit Valentina halter top and boxy Alabama crop shirt incorporate anti-brass hardware and laser-etched Western-themed detailing.
The collection's vibe evokes the spirit of a modern outlaw, merging vintage Americana with street-smart sensibility. Classic Western iconography gets a KSUBI twist, with the brand's skeleton motif making a comeback from the archives. The result is a fusion of rustic charm and urban cool.
As a standout feature, "This Is Not A Rodeo" includes two limited-edition handcrafted hats, created in collaboration with Australian hatmaker BxmBxm. These Western-style hats feature hand-shaped crumpled brims, hand-stitched accents and KSUBI's signature distressing and box cross hardware.
The collection will be available soon on KSUBI’s official website and selected stores.
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