Nike has partnered with Phaidon to create an all-new book documenting women's sportswear and its historical significance, titled Look Good, Feel Good, Play Good: Nike Apparel.
Across more than 350 pages and 575 pictures, the binding looks to illustrate the connection between female-identifying athletes and their wardrobes through five archetypes: warm-ups, jerseys, leggings, sports bras and shorts. The book's images include recreations of Nike's early trade catalogues, vintage and contemporary photography, sketches, advertisements, color palettes and more.
Alongside the visuals, the book includes interviews with Nike athletes, trainers and collaborators including Sha’Carri Richardson, Shelly-Ann Fraser-Pryce, Caster Semenya, Joan Benoit Samuelson, Dina Asher-Smith, Sue Bird, Megan Rapinoe, Scout Bassett and Naomi Osaka. Additionally, the binding houses essays from the likes of Dal Chodha, the Editor-in-Chief of Archivist Addendum; Michelle Millar Fisher, the Contemporary Decorative Arts at the Museum of Fine Arts' Wornick Curator and more.
“Whether you’ve followed their journeys or are exploring the trends that have defined women’s sports, Look Good, Feel Good, Play Good showcases the work Nike designers have done over the past fifty years to revolutionize and move women’s sport forward,” said Amy Montagne, vice president of Nike Women.
Look Good, Feel Good, Play Good: Nike Apparel is now available to purchase for $89.95 USD from Phaidon's webstore, and it will begin shipping in December. Take a first look inside the book via the gallery above.
Click here to view full gallery at Hypebeast
