Gap has recruited Troye Sivan for its Fall 2024 campaign "Get Loose." The singer is styled in classic Gap fashion, wearing simple denim and cotton pieces against a minimal backdrop. His first all-brown look features the 90's Loose Cargo Jean paired with the Heavyweight Zip Hoodie and Corduroy Jacket. For his second look, also worn in an accompanying dance video, Sivan goes extremely classic with the white Gap Relaxed Tee and dark wash Baggy Jean.
The campaign video features Sivan and the CDK Company dancing in Gap clothes to Thundercat’s “Funny Thing.” The film, shot by Dan Martensen, shows Sivan's signature dance style with similar moves seen in his "Rush" and "Got Me Started" music videos where he also worked with the dance company. This Gap dance video is a follow-up to Tyla's viral campaign video for the brand where she danced to Jungle's viral hit "Back On 74."
"Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of something that embodies such effortless style and self-expression."
"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, the president and CEO of Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."
Gap's Fall 2024 denim collection is available to shop in stores and online now. You can watch the "Get Loose" campaign video below.
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