Ahead of the release of its Fall/Winter 2024 collection, Supreme is fueling fan fever with a new set of wheatpastings starring Tyler, the Creator. Spotted around Brick Lane in London, the images see the Call Me If You Get Lost artist posing in a green box logo T-shirt, hiding a signature colorful scarf around his neck and accessorized with a brown top-tied hat.
It's unclear whether Tyler is partnering with the streetwear stalwart to design parts of the forthcoming collection or if he's merely the star of the brand's FW24 campaign, but many would argue that a collaboration between Supreme and the rapper is long overdue.
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Tyler played an integral role in popularizing Supreme in the early 2010s, when the Odd Future titan discovered the brand as one of the only skate shops in Los Angeles' Fairfax neighborhood. He famously wore a tie-dyed version of the label's Kaws box logo hoodie to the MTVU Woodie Awards in 2011, and he later sported a leopard Supreme camp cap while accepting the award for Best New Artist at the MTV Video Music Awards that same year. His 2010 track, "Orange Juice," called out Supreme: "Box Logo hoodies and goodies, from buddies that understand that Bastard was buzzing like Woody, so we get it for free." Since then, he's sported Supreme's signatures during his buzzy Coachella performances, on the Grammys' red carpet and for more casual press appearances. All this is to say: the synergy between the two is quite ideal for a collab.
Last August, Supreme similarly dropped off images of NBA YoungBoy wearing a classic BOGO Tee shot by Kenneth Cappello, which ended up on a Photo Tee in the Fall/Winter 2023 collection. Perhaps we'll see Tyler's photograph on a top this season, or maybe he'll have an even larger hand in the collection's creation; either way, time will be the true testament to what Supreme really has up its sleeves.
Take a look at Supreme's wheatpastings featuring Tyler, the Creator above, and stay tuned to Hypebeast as more information becomes available.
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