Indie clothing label, Lazy Oaf and London’s popular coffee brand, Grind have teamed up to launch a limited-edition collection. From a coffee tin, a mug to apparel pieces, the capsule range serves to connect, as well as celebrate the two East-London-born brands.
Pieces are imbued with Lazy Oaf’s signature Happy Sad graphic, which can be found as a repeat motif on the mug and special-edition coffee tin. With evert coffee tin order, customers can choose from Grind’s selection of home-compostable pods, ground coffee or whole coffee beans across a range of blends.
Meanwhile, the long-sleeve tee boasts a graphic illustration depicting a gleeful character in a Grind T-shirt by a coffee table. The Lazy Oaf and Grind names are emblazoned above the illustration, while “STRONG STUFF” is imprinted below the character. On one of the sleeves, a mug graphic can be found, sporting a sad face. The collection also includes socks with mug graphics, where one foot features a smiley look and the other, a sad-looking face.
Speaking on this collaboration, Lazy Oaf’s founder and CEO, Gemme Shiel comments, “Grind x Lazy Oaf has been a dream project for me. As someone whose days are fuelled by caffeinated beverages, it has been an incredible opportunity to bring our worlds together. Their tongue-in-cheek yet responsible approach to business and of course their tasty coffee, have long been something I’ve admired; getting approached for this collaboration was an honour."
Pieces range from £10 - £44 GBP (approx $13 - $56 USD), the limited Lazy Oaf collection is available exclusively at Grind.
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