KSUBI, the Australian fashion brand renowned for its defiant ethos and signature distressed denim, is unveiling its Fall 2024 collection, "Mad Mad World." This new range encourages wearers to immerse themselves in the unpredictable nature of modern culture, embracing chaos and individuality.
The collection showcases bold seasonal artwork, innovative wash techniques and metallic accents, all complemented by KSUBI's recognizable motifs. Throughout the line, subverted pop culture references take center stage, reinforced by the punk sensibility that has defined the brand since its 1999 debut.
Both the men's and women's lines push boundaries with their designs. For men, rebellious graphics featuring skulls and bold typography embellish denim, outerwear and T-shirts. The expanded outerwear selection introduces fresh knitwear, bomber jackets, a herringbone coat as well as a parka. Meanwhile, the women's pieces offer denim with a vintage-inspired, lived-in aesthetic and versatile layering options. Across both lines, denim items highlight bespoke wash methods, metal hardware, distinctive stitching alongside zipper details at the hems.
A standout is the new "Stagelight" wash, available in five styles, which merges updated stone washing and tinting processes with KSUBI's characteristic tobacco-colored topstitching. The collection also incorporates metal eyelet hardware and strategic cutouts, while graphics inspired by legendary rock bands lend an edgy vibe to the overall aesthetic.
The "Mad Mad World" collection is now available through KSUBI’s official website and flagship stores.
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