Marc Jacobs is known for viral campaigns and social media tricks — take a scroll through the label's TikTok page, and you'll see just how savvy the designer's social media team has become in capitalizing on your brainrot. Now, following on from its much-loved Cactus Plant Flea Market team-up, the brand's Fall/Winter 2024 campaign is already blazing through the internet, thanks to its fame-packed cast, which includes Cardi B, Lil Uzi Vert, Irina Shayk, Kai Cenat, Clairo, Alex Consani and Gabbriette.
The starry lineup appears together in a video titled, "Marc Jacobs is..." Each talent answers the titular question in their own way, with Gabbriette calling the brand "legendary," Cardi describing it as "marvelous, and Lil Uzi Vert saying it's "love," among others. Set to Charli XCX's "360," the clip concludes with Cardi's signature chuckle.
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Aside from the video campaign, Marc Jacobs has already begun rolling out imagery from the shoot starring Cardi. Shot by Harmony Korine and styled by Alastair McKimm, the photos see the chart-topper sporting zebra coats and dresses while holding the label's signature tote bag. The brand will likely release additional imagery featuring the remainder of the cast as the week goes on.
See Marc Jacobs' starry Fall/Winter 2024 campaign above.
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