Those familiar with unique eateries in Paris might know of PaperBoy Paris. A brunch and sandwiches restaurant with a Japanese twist, the Parisian spot is a contemporary café situated in the heart of the Marais neighborhood. While it serves up a delicious storm, Paperboy Paris is also renowned for their collaborations. Just earlier this year, PaperBoy teamed up with Champion and BEAMS for a co-branded selection of classics.
This time, the lifestyle brand is venturing into the sneaker world once again, partnering with New Balance on a pair of co-branded New Balance FuelCell SuperComp Elite V4s. Slated to release in early August, the high performance-focused running shoe features modern technology, dressed in a white upper feature bold black outlines that outlines PaperBoy's signature cartoon branding. The shoe features a set of black laces as well as the New Balance "N" logo as it sits atop a FuelCell cushioned midsole and the FANTOMFIT upper for a secure fit and lightweight aesthetic. @sng1980 -- BEAMS Men's casual buyer posted to Instagram a first look at the upcoming shoe.
Set to release exclusively on August 4 via PaperBoy Paris, stay tuned for more information on whether or not it will be arrive online at New Balance at a later date.
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