With the Paris Olympic games just up ahead, 3.PARADIS is looking back on the legacy of basketball to inform its latest collaborative range. The French-Canadian brand is teaming up with two key players in the sport's sphere – outfitting imprint Mitchell & Ness and none other than the NBA itself – to craft a concise yet well-curated capsule that brings the ethos of the game to life.
The trio prove to be an off-court triple threat, also bringing on rapper Fabolous to front the campaign.
"We’ve come together to epitomize the dream," said 3.PARADIS creative director and founder Emeric Tchatchoua.
"This collection inspires individuals to exceed their boundaries, make a personal impact, and become legends. It's a celebration of the spirit of sportsmanship and the global unity fostered by sports."
Leading the capsule is a couple of varsity jackets; one surfaces in a striking silver hue, while the other is engulfed in all-black. Both of which are adorned with patches from all three of the capsule's contributors. Elsewhere, a collaborative basketball jersey and pastel blue basketball also stand out.
Explore the full 3.PARADIS x Mitchell & Ness x NBA capsule above, and cop a piece beginning July 30 at the 3.PARADIS webstore.
Those in Paris can stop by the capsule's immersive pop-up shop from July 30th to August 4th to shop the range as well.
23 Rue Charlot, 75003, Paris
Click here to view full gallery at Hypebeast
