adidas and Arsenal Football Club have just unveiled their new away kit for the 2024/25 season, made in collaboration with fashion imprint, LABRUM London -- a brand committed to telling the untold stories of Africa.
Celebrating Arsenal's connection to its supporters from across the African diaspora, the shirt is built upon a black base punctuated with a striking white zig-zag graphic flowing from under the arm, down through the sides, and onto the shorts. The design -- representing the movement and flow of people -- is bespoke and hand-drawn by LABRUM, while it also celebrates a pattern of commonly found African designs, from artifacts to decorations.
Meanwhile, throughout the eye-catching outline of zig-zags and small specs of black, the design is finished with the incorporation of traditional pan-African colors of red and green, featuring across the collar, the adidas Three Stripe that run down the shoulders, the adidas logo, and the Arsenal cannon.
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Commenting on the release of the new jersey, Arsenal and Nigeria legend, Nwankwo Kanu, said: "I’m so proud to represent my club and my heritage through this design from Labrum London. It’s such a nice shirt. I love how the patterns and colours represent our connection to players of African descent and our supporters in our communities in Islington and around the world. It’s great to see us celebrating this unique connection with such a stylish design. I’m excited to see our teams wearing it on the road next season.”
Take a closer look at the new Arsenal x LABRUM away jersey above and head to the official Arsenal webstore to grab yours.
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