Ariana Grande is officially the newest face of Swarovski. The Eternal Sunshine vocalist will sport the crystal purveyor's designs during public appearances and front the brand's promotional imagery, beginning with Swarovski's Holiday 2024 campaign.
"It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression," Grande said in a statement. "I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."
"Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador," added Giovanna Engelbert, Swarovski's global creative director. “Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”
Outside of her crystal endeavors, Grande is gearing up to release the deluxe edition of her latest album, Eternal Sunshine. In a recent interview, she stated that she's taking her her time in executing the “vision for this deluxe and make sure that it’s worth the wait."
Until the wait is over, see Ariana Grande's first official image for Swarovski, shot by legendary fashion photographers Mert Alas and Marcus Piggot, above.
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