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The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by collaborating with sports events and teams.

By: Business Insider

Oct 25 2024
1
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The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports

The NFL is collaborating with premium fashion brand Veronica Beard on a line of $1,000 blazers.NFL/Veronica Beard

New York low-key women's fashion brand Veronica Beard just launched a collab… [+5187 chars]

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