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Wrangler Jeans Reclaims Its Western Heritage And Lainey Wilson Adds Country Flare
Wrangler jeans is exploring new categories, growing its core and bringing in new customers with collaborations as its linchpin, like its partnership with Lainey Wilson.
NASHVILLE, TENNESSEE - AUGUST 24: Lainey Wilson performs during the 15th Annual Academy Of Country ... [+] Music Honors at Ryman Auditorium on August 24, 2022 in Nashville, Tennessee. (Photo by Brett… [+7139 chars]
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