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Sam's Club is winning over Gen Z shoppers with convenience, and that could spell trouble for Costco

Gen Z "believes it's cool to save money and we agree with them," said Sam's Club CEO Chris Nicholas.

By: Business Insider

Jun 25 2024
7
315 Views

Sam's Club is winning over Gen Z shoppers with convenience, and that could spell trouble for Costco

Sam's Club CEO Chris Nicholas said the Walmart-owned company has grown its Gen Z membership by 68% in the past two years.Mary Meisenzahl/Insider

Sam's Club has grown its Gen Z membership by … [+2778 chars]

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Der Dollar zittert mit dem Fernsehduell