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Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries

Over half of the Gen Zers surveyed by Whole Foods said they were willing to pay more for sustainably grown food, CEO Jason Buechel said.

By: Business Insider

Sep 26 2024
3
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Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries

Whole Foods CEO Jason Buechel.Riccardo Savi/Getty Images

Whole Foods CEO Jason Buechel said the grocery chain is listening to the needs of Gen Z.
He said the company had conducted re… [+2962 chars]

Whole Foods' CEO is betting that Gen Z will be down to fork out more cash for his company's groceries

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