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Why Royal Caribbean isn't going all in on massive cruise ships despite the wild success of its new Icon of the Seas

Royal Caribbean International's CEO called Icon of the Seas its "best-selling product" yet. But the cruise line might stop making giant ships soon.

By: Business Insider

Apr 05 2024
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Why Royal Caribbean isn't going all in on massive cruise ships despite the wild success of its new Icon of the Seas

Royal Caribbean has seen great success with its mega cruise liners. Despite this, the company is now considering a new class of ships that would be smaller. Brittany Chang/Business Insider

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Why Royal Caribbean isn't going all in on massive cruise ships despite the wild success of its new Icon of the Seas

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