The NH Hotel Group name is to disappear, following a vote by shareholders to rebrand as Minor Hotels Europe & Americas.
The group has been part of Minor Hotels since 2018, when parent company Minor International acquired a 94.1 per cent stake in the Spanish chain.
This has subsequently been increased to 95.9 per cent, and Minor said that “By adopting the Minor Hotels Europe & Americas name, NH Hotel Group strengthens its integration with Minor Hotels, fostering a single, recognisable corporate identity for stakeholders, accelerating Minor Hotels’ global growth”.
NH (standing for Navarra Hoteles) was launched in 1978 with the opening of the NH Ciudad de Pamplona Hotel, and grew rapidly in the early 2000s with the acquisition of Dutch hotel chain Krasnapolsky, Mexican group Chartwell and German brand Astron Hotels.
The NH name will live on through the established individual hotel brand names, including NH Hotels & Resorts, NH Collection Hotels & Resorts, and nhow Hotels & Resorts.
Minor said that Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries across the two regions, and the group said that “of the 200 properties Minor Hotels aims to add globally by the end of 2026, the company targets more than 50 in Europe”.
Commenting on the news Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, said,
“Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognised organisation, now under one corporate identity.
“Together, our Minor Hotels team’s shared passion and relentless pursuit of excellence will be instrumental in unlocking new business opportunities to achieve our ambitious growth targets in the coming years.”
In December Minor Hotels announced plans to add its first properties in Paris, with the rebranding of three existing hotels as NH Paris Gare de l’Est, NH Opéra Paris Faubourg and NH Paris Champs Elysées.
