Jumeirah Group has extended its partnership with Williams Racing. The move builds on the existing successful collaboration between the global luxury hospitality company and member of Dubai Holding, and the British Formula One team and constructor, which was first established last year to reach new global audiences as part of Jumeirah’s continued growth trajectory and international expansion.
Under the extended partnership, Jumeirah – which currently has 26 properties in 11 countries – will continue to curate exclusive events and moments at Grand Prix locations worldwide throughout 2024, with a focus on locations featuring Jumeirah properties. For the Formula 1 season-opening Bahrain Grand Prix on 2 March, Jumeirah Gulf of Bahrain Resort & Spa invited race fans to enjoy exceptional dining and explore its pristine beaches, a picturesque setting just 10 minutes from the Bahrain International Circuit – an ideal spot in which to wind down after an exhilarating race day. Jumeirah will continue to deliver exclusive events and bespoke race-day experiences, first at The Carlton Tower Jumeirah during the Silverstone Grand Prix, with more planned for Jumeirah at Saadiyat Island Resort in Abu Dhabi, where the 2024 Formula 1 season concludes later this year.
Jumeirah Group has appointed Michael Grieve as their new Chief Brand Officer
Alexander Lee, chief commercial officer at Jumeirah Group, commented: “Jumeirah’s partnership with Williams Racing, one of the most iconic brands in Formula 1, presents us with an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners and Jumeirah One members. With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align with Jumeirah’s goals of continued innovation and international growth. We are excited to continue to play our part in enhancing the race weekend experience in our hotels and resorts across the world.”
The partnership has provided access to a range of exclusive and once-in-a-lifetime experiences at both Grand Prix locations and Jumeirah properties throughout the 2023 Formula 1 season. Highlights include driver events, paddock dinners, heritage events, and behind-the-scenes Grands Prix access, culminating with the season finale Abu Dhabi Grand Prix where Jumeirah One members and race fans staying at Jumeirah at Saadiyat Island Resort & Spa enjoyed unparalleled access to a live Q&A event with drivers Alex Albon and Logan Sargeant, among other special experiences planned exclusively with Williams Racing.
