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TikTok's plan to bring social shopping to the US is really starting to pay off

After years trying to train US consumers to buy products in social-media shopping carts, TikTok and its partners have actually made it take off.

By: Business Insider

Dec 21 2024
7
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TikTok's plan to bring social shopping to the US is really starting to pay off

TikTok Shop crossed $100 million in US sales on Black Friday.Dan Whateley/Business Insider.

Social shopping finally broke through in the US in 2024, driven by TikTok Shop.
Companies … [+5737 chars]

TikTok's plan to bring social shopping to the US is really starting to pay off

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