Triple H discussed the creation of the WWE Raw Netflix debut opening video and what their intent was with it. The three minute cold open video featured the use of a number of “insider” terms, and the WWE CCO talked about how the goal was to provide something for everyone while also introducing WWE to new audiences. You can see the highlights below:
On their goal with the opening video: “I think when we first started talking about Netflix and this opportunity tonight. And you look at Netflix’s audience, it’s everybody. And it’s one of the things I think Netflix does so well, they have something there that appeals to everybody. They have something for young people, they have something for older folks like different products, different things, documentaries — they have everything under the sun on Netflix and there’s something for everybody. So when you have the opportunity to appeal to those people, you want to give them a little of everything. And we felt like it was important for us to sort of pay homage to the past, talk about what this business is. Like if you’ve never watched this, if you grew up and you never saw it, what is it?”
On criticism of the use of insider terms: “That was the intent, to capture the emotion — and let people know, ‘We’re not hiding what we do.’ You know, I saw a lot of chatter today from people saying like, ‘Oh my God, they said heel and face and shoot and work and one promo.’ Like, we’re not hiding what we do. That’s what we do. And to be honest, I think most of the world understands those terms and sort of now, they’ve almost transcended our business. I see people talking about that in other [venues], ‘He’s a heel, this guy.’ It’s transcended our business. It’s what it is, people know what we are. We talk about it, we’re not insulting anybody’s intelligence.
“But we’re an art form. Absolutely an art form that captures people’s emotions. It’s not — we don’t take ourselves as seriously as most other people take us. So it was all part of trying to capture that and say, ‘If you’ve watched, watch this and hopefully we honor what you love. If you’ve never watched this, watch this, we’ll explain to you what we are.’ That was the attempt.”
If you use any of the quotes in this article, please credit WWE with a h/t to 411mania.com for the transcription.
