Greensboro Coliseum, the home of the original Starrcade events, is taking on a new name. It was announced that the venue is getting a name change to the First Horizon Coliseum after First Horizon Corporation became the arena’s first naming rights partner.
You can see the full announcement below:
First Horizon Bank Becomes First Naming Rights Partner of Greensboro Coliseum
First Horizon Corporation, in a landmark partnership agreement with the City of Greensboro and Oak View Group (OVG), managers and operators of the Greensboro Coliseum Complex, will become the first naming rights partner at the 65-year-old complex, renaming the venue the First Horizon Coliseum. Terms of the multi-year agreement that immediately goes into effect were not released.The new partnership with First Horizon Bank was secured by OVG Global Partnerships, OVG’s sponsorship and naming rights division that connects brands with live entertainment properties.
“We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum,” said Greensboro Mayor Nancy Vaughan. “We are grateful to Oak View Group, who, in its first year of operating our beautiful facilities, helped us attract and secure First Horizon as the first naming rights partner in the venue’s 65-year history. With OVG as our operator and First Horizon as our naming rights partner, the First Horizon Coliseum is poised to be a top entertainment destination and a tremendous asset for our community that will continue to attract events that generate millions of dollars in economic impact for our region.”
“We are thrilled to unveil the new name for this historic coliseum which marks the beginning of an exciting chapter for First Horizon Bank and our community. First Horizon Bank is honored to continue the legacy of this iconic venue,” said Todd Williams, Triad Market President. “The coliseum has been a symbol of unity, culture and sports for generations, and we are confident that this new era will bring even more memorable moments and opportunities for everyone.”
“The addition of a naming rights partner greatly enhances the Coliseum’s profile and appeal on a national level,” said Scott Johnson, OVG’s General Manager of First Horizon Coliseum. “First Horizon Bank is a great community partner and we look forward to working with them on marketing initiatives that will amplify their brand and provide additional exposure for the Coliseum and our tremendous variety of events.”
“Securing a naming rights partner was a top priority in our first year in Greensboro,” said OVG President of Venue Management Greg O’Dell. “We are excited for the future here in Greensboro as we seek new opportunities for the First Horizon Coliseum that further generate excitement and more indelible moments for this iconic and revered venue. First Horizon Bank is the perfect partner to help us.”
“At Oak View Group, we like to create true partnerships that connect world-class brands with our world-class properties, and this naming rights agreement with First Horizon Bank, is exactly that,” said Dan Griffis, president of OVG Global Partnerships. “Naming rights are an integral part of a venue’s brand identity and a vehicle that helps build a loyal fan base in a market. First Horizon Bank is a terrific partner who will tremendously help us enhance the Coliseum’s initiatives through imaginative and creative customer activations across the region.”
