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NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

NBA ratings are down 17% so far this season, but interest in NBA Cup games is better. League executives say they aren't worried about the dip.

By: Business Insider

Dec 21 2024
6
282 Views

NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

The Los Angeles Lakers won the NBA's first-ever In-Season Tournament last season but missed the cut this time.L.E. Baskow/Las Vegas Review-Journal

The NBA Cup, formerly known as the In-Seaso… [+4066 chars]

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