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Women's sports merchandise is an estimated $4 billion industry. So who's going to step up to the plate?

A new report found that women's sports merchandise has the potential to be a $4 billion industry. But to get there, key problems must be addressed.

By: Business Insider

Jul 04 2024
16
10190 Views

Women's sports merchandise is an estimated $4 billion industry. So who's going to step up to the plate?

iStock; Rebecca Zisser/BI

The women's sports merch industry is worth an estimated $4 billion annually, per a new report.
But fans have complained about a lack of retailers, minimal o… [+11039 chars]

Women's sports merchandise is an estimated $4 billion industry. So who's going to step up to the plate?

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