Sport Golf

Marketers look to unconventional sports to move the needle for their brands

In 2025, brand marketers are set to seek audiences via niche sports such as simulator golf, padel, darts and pickleball.

By: Digiday

Jan 01 2025
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Marketers look to unconventional sports to move the needle for their brands

Sports marketing spend shot up in 2024. Amid soaring viewership figures for last years Olympic Games, worldwide ad spend on sports-related advertising rose to $60.9 billion, according to WARC.But spo… [+3972 chars]

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Marketers look to unconventional sports to move the needle for their brands

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