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Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors

Target has reportedly stopped selling a children’s educational product after a TikTok video pointed out errors.


  • Feb 03 2024
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  • 5421 Views
Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors
Target Pulls Item Highlighting Civil Rights Icons After TikTok Video Points Out Errors
US-ECONOMY-RETAIL-INFLATION

Target has reportedly stopped selling a children’s educational product celebrating Civil Rights history after a TikTok video, which has so far been viewed over 960,000 times, pointed out that some historical leaders were mislabeled.

In the TikTok posted earlier this week, a U.S. history high school teacher, named by the Associated Press as Tierra Espy, who shares content under the handle @issatete, says she purchased the magnetic learning activity for her kids for Black History Month in the U.S. in February, but immediately noticed discrepancies.

[time-brightcove not-tgx=”true”]

She pointed out the names of three Civil Rights icons—Carter G. Woodson, W.E.B. DuBois and Booker T. Washington—did not match cartoon depictions of their photos that she found online. 

“I don’t know who’s in charge of Target, but these need to be pulled off the shelves, like, immediately,” she said. “I get it, mistakes happen, but this needs to be corrected ASAP.” 

@issatete

Idk who needs to correct it but it needs to be pulled off the shelves nontheless. Any person could have missed the mistake but it just takes one person to point it out and ask for corrections #blackhistory #blackhistorymonth #blacktiktok

♬ original sound – Issa tete

In a statement to the AP reported on Friday, Target said it would no longer be selling the item in stores or online and had ensured the product’s publisher was aware of the errors. 

The front cover of the magnetic learning activity in the video bears the logo of Bendon, a children’s publishing company.

In a follow-up TikTok video, posted after reports Target had pulled the product, Espy said that as a U.S. history teacher, she had to call out the errors. “I wasn’t going to let it slide for my 200 students or my two babies, who I’m responsible for teaching.”

TIME reached out to Target, the publisher, and Espy for comment.

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