Entrepreneur Iloisa Romaraog-Diga has been busy sending deliveries of rice to many households in Manila, the Philippine capital, in recent weeks.
Through her e-commerce site Session Groceries, she has been selling rice sourced directly from a farmers' cooperative. She said she is helping farmers who are reeling from falling prices of unmilled rice after the Philippines opened up its rice sector early this year.
"We marketed the 'advocacy' aspect at first, appealing to our customers that if they buy this rice they will at least help one Filipino farmer," Diga said.
