Becca, Marcel Dessailly, Naomi Osaka, Wasim Akram and Other Partners Help Fulfill People’s Passions for Arts & Culture, Culinary, Music and Sports Around the World
ACCRA, Ghana, June 2, 2020/ -- From intimate acoustic sessions with Camila
Cabello featuring new renditions of her hit music to a question and
answer session hosted by rugby legend Bryan Habana and two-time Grand
Slam™ winner Naomi Osaka serving up a family favorite recipe, Mastercard (www.Mastercard.co) is partnering with its global ambassadors to craft unique experiences
for at-home enjoyment. The company is taking its expertise in building
physical events and bringing them online in a series of global Digital
Priceless Experiences, at a time when connecting to our passions – like
music, sports and culinary – is more important than ever.
Ghanaian music sensation, Becca, will also be sharing unique insights into her
successful career and providing tips on thriving in the music industry.
“At Mastercard, through our long-established Priceless
experiences platform, we have both an opportunity and a responsibility
to continue connecting consumers with their passions,” said Raja
Rajamannar, chief marketing and communications officer, Mastercard. “We
are adapting our traditional sponsorships, leveraging our partnerships
and creating new, digital ways of bringing once-in-a-lifetime moments
into people’s homes.”
Experiences span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub www.Priceless.com. People can enjoy intimate acoustic musical performances, gameplay
insights from the pros, private cooking lessons from celebrity chefs,
training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can
also access additional exclusive content from celebrities, experts and
ambassadors on the site.
“Mastercard has brought consumers closer to their passions for decades, and we are constantly adapting our
approach to do this in relevant and meaningful ways. We will continue to evolve as a brand and develop our approach with the consumers at the
heart of everything we do and bring value to cardholders,” said Beatrice Cornacchia, Senior Vice President Marketing and Communications,
Mastercard Middle East & Africa.
Visitors can travel the globe virtually to:
Arts & Culture: Visit Spain’s Museo Nacional Thyssen-Bornemisza and learn the intricate stories behind some of the museum's masterpieces; get a behind the
scenes tour of some of the world’s most famed opera houses from Dubai to Sydney; or learn the basic fundamentals of circus arts from Cirque du
Soleil performers in Canada.
Culinary: Learn how to throw the ultimate online party from Sommelier Belinda Chang (https://mstr.cd/2MlYbft); take virtual cooking lessons from Chef Graham Elliot, and Chef JJ Johnson (https://mstr.cd/2ZZnA6F); turn your pantry staples into a gourmet meal with Chef Bryan Voltaggio; take a virtual cooking class with Michelin-starred chefs from across Europe through JRE-Jeunes Restaurateurs (https://mstr.cd/3cutjDX).
Music: Unwind during intimate, at-home acoustic sessions with GRAMMY Award®
nominated singer/songwriter Camila Cabello sharing new renditions of her hit music, kicking off on May 27th.
Esports: Receive personalized video responses about recommended strategies,
optimal tactics and more from the reigning European League of Legends
Champion, G2 Esports, and exclusive digital experiences from renowned
LEC host Eefje "Sjokz" Depoortere.
Sports: Up
your football (or soccer) game with tips and lessons from players from
across the globe including Nigerian football legend, Austin ‘JayJay’
Okocha, French football legend Marcel Desailly, Canadian footballer
Kadeisha Buchanan, Danish footballer Pernille Harder, Australian
footballer Sam Kerr, Japanese footballer Saki Kumagai and French
footballer Wendie Renard. Get golf tips from pros including Ian Poulter (https://mstr.cd/2U1vgl7), Justin Rose (https://mstr.cd/2U3DxoB) and Annika Sorenstam (https://mstr.cd/2UigGGb). Around the globe, future experiences will include those with Pakistan cricket legend Wasim Akram (https://mstr.cd/3dlXO0e), Indian tennis legend Vijay Amritraj, South African rugby legend Bryan
Habana, Norwegian footballer Ada Hegerberg, two-time Grand Slam™ winner
Naomi Osaka and English footballer Alex Scott.
Some experiences
are livestreamed and available to the general public while others are
reserved for Mastercard cardholders and partners. Most are currently
available free of charge during this time. Digital Priceless Experiences are also available to Mastercard partners through API solutions. For
more information on Digital Priceless Experiences, including replays of
previous events or to participate in an upcoming experience, visit www.Priceless.com. *
What partners have to say:
Naomi Osaka: “Connecting with people all over the world is so important to me as I
have friends, family and fans in so many countries. In a time when we’re finding motivation and inspiration in different places, it’s cool to be partnering with Mastercard off the court and share something from my
home with others.”
Pernille Harder: “‘I’m
excited to partner up with Mastercard in supporting a good cause and
connect with cardholders around the world during these rather difficult
times. It’s important that we share experiences and encourage each other to make the most of ourselves and the time we have at home.”
Sam Kerr: “Mastercard continues to connect with people all around the world even
when they've been encouraged to stay at home. I'm thankful to be
partnered with Mastercard.”
Alex Scott: “Right
now is a difficult time for everyone and I’m hoping that by partnering
with Mastercard I can provide people with some momentary relief and
provide ways for them to connect to the things they love while needing
to stay apart.”
Annika Sorenstam: “If you’re a cardholder, go to www.Priceless.com and check out all the amazing experiences Mastercard is creating during these tough times. I’m excited to be part of such a great program.”
About Priceless.com :
www.Priceless.com is Mastercard’s experiential lifestyle hub designed to inspire and
create once in a lifetime moments to be shared with family and friends
at home, online, and everywhere in between. Exclusive to Mastercard
cardholders, its unique multicultural proposition allows people to
connect closer to their passions, fuels their desires for continuous
learning and discovery, and gives them the opportunity to gift
experiences, enter sweepstakes, and participate in special auctions to
benefit important causes. Inspired from over 40 destinations and
accessible from 90+ countries, consumers can find dynamically curated
experiences both physical and digital across culinary, sports, arts and
culture, music, and more, as well as custom editorial content enabling
them to Start Something Priceless.
About Mastercard:
Mastercard (www.Mastercard.co) is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits
everyone, everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and passion,
our innovations and solutions help individuals, financial institutions,
governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and
outside of our company. With connections across more than 210 countries
and territories, we are building a sustainable world that unlocks
priceless possibilities for all.
- Link: Mastercard
- Link: Sommelier Belinda Chang
- Link: Chef JJ Johnson
- Link: Michelin-starred chefs from across Europe through JRE-Jeunes Restaurateurs
- Link: Ian Poulter
- Link: Justin Rose
- Link: Annika Sorenstam
- Link: Wasim Akram
- Link: Priceless.com