Groupe Beneteau has unveiled new launches and issued an update on how it is navigating “market uncertainties” at the 47th Cannes Yachting Festival, which runs from 10 to 15 September.
The French boatbuilding giant, which is marking its 140th anniversary this year and has launched 14 new models in 2024, is navigating economic, demographic, industrial, and environmental challenges.
After a historic year in 2023, the company is now focusing on several key indicators to drive its future growth. Stock levels are improving, and the sector is expected to regain momentum, particularly in the U.S., following the election period. Boat shows such as those in Cannes, Southampton, Genoa, La Rochelle, and Düsseldorf remain central to the group’s strategy, with continued investment in production and innovation.
“We place the user experience at the heart of our strategy, convinced that by improving the onboard experience, we will meet our customers’ expectations,” says Gianguido Girotti, CEO of the Boat Division. “We are developing new products and services to offer sustainable and accessible boating for all generations and uses.”
