Asian yacht dealership Simpson Marine is expanding into Vietnam. The move is being conducted in partnership with O2H2O Vietnam, represented by Alexandre Heng, a yacht and jet sales brokerage company in Asia, and Sassy Nguyen, CEO of the SS&Sons Group, a holding company representing several luxury brands in Vietnam.
O2H2O Vietnam will represent Sanlorenzo, Bluegame and Fairline yachts in Vietnam.
Vietnam is growing into a popular cruising destination, thanks to its coastline of 3,260 kilometres and 2,800 islands — including nearly 400 in the Ha Long Bay area alone. The country’s rapid economic growth has fostered a burgeoning affluent class eager to embrace the yachting lifestyle.
As the leisure-boating lifestyle gains traction, marinas are gradually being developed, with the main ones in Ho Chi Minh City and Nha Trang. Key industry players are gradually investing in local operations.
