When you create a game-changing design, and you do it really well, there are bound to be imitators. When Axopar first hit the market in 2014 with the Axopar 28, its distinctive, rugged styling and strong performance made a big impression. Axopars quickly became a phenomenon, and export sales mushroomed.
Now, there are dozens of Axopar lookalikes and spin-offs. Thankfully, the pioneering Finnish adventure dayboat builder has remained focused on the brand’s core strengths, as articulated by Axopar co-founder Jan-Erik Viitala.
“We started without compromising the hull,” he says when asked about Axopar’s design ethos. “We then added all the other accessories. Other manufacturers build the other way, starting with how many people need to be on the boat and going from there.”
