Lamborghini, the famed Italian automaker, has once again pushed the boundaries of automotive design with the introduction of four exclusive camouflage liveries for their Sterrato all-terrain supercar. Following the reveal of the Huracan STJ as the swan song for the Huracan series, Lamborghini has now shifted focus to the Sterrato, presenting these unique liveries at the prestigious Milan Design Week.
Dubbed the “All-Terrain Ad Personam” series, these special edition Sterrato models feature bespoke camouflage designs created by Lamborghini’s Ad Personam studio, renowned for its customization expertise. Each livery draws inspiration from diverse natural landscapes, embodying elements of snow, sand, rugged tracks, and desert earth tones. The color schemes have been aptly named to reflect their natural inspirations: ‘Bosco’ (forest), ‘Neve’ (snow), ‘Sabbia’ (sand), and ‘Terra’ (gravel).
These liveries transform the Sterrato into a canvas of nature-inspired artistry. Each vehicle in this limited edition lineup showcases a matte camouflage exterior, highlighted by a striking matte black finish on the roof, hood, roof rails, and cross bars. The bold design is complemented by 19-inch Morus forged wheels, also in matte black, and a dark matte treatment on the lower body panels, adding to the rugged yet sophisticated look of the Sterrato.
Inside, the Sterrato maintains Lamborghini’s commitment to luxury and detail. The cabin is adorned with Alcantara upholstery, featuring carbon twill and dark chrome accents that enhance the car’s refined yet adventurous spirit. An exclusive Ad Personam plate marks each vehicle, distinguishing it from other Sterrato models and emphasizing its limited-edition status.
Lamborghini’s decision to produce only 12 units of the All-Terrain Ad Personam series underscores the exclusivity of this collection. Despite the limited availability, the demand has been exceptional, with all units already spoken for. Distribution of these unique supercars is global, with four units destined for the Middle East and Africa, and the remaining eight allocated across the United States, Latin America, Europe, Asia Pacific, and Australia.
Stephan Winkelmann, CEO of Lamborghini, expressed his enthusiasm for the new series, stating, “The Huracan Sterrato has always stood out in the super sports car segment for its duality – blending high performance with the spirit of adventure. The All-Terrain Sterrato embraces this dual nature, embodying the essence of exploration and the pursuit of new paths. Just like nature, the Sterrato is boundless and constantly pushing the limits of innovation.”
The All-Terrain Sterrato series is a celebration of Lamborghini’s innovative spirit and its ability to draw inspiration from the natural world. While pricing details remain under wraps, the allure of these limited-edition supercars lies in their unique blend of high-performance engineering and artistic design. Each Sterrato in this series is not just a vehicle; it’s a tribute to the uncharted terrains and the endless possibilities they represent.
In a city that prides itself on pushing boundaries and redefining luxury, Lamborghini’s latest offering stands as a testament to the brand’s relentless pursuit of excellence and its unwavering commitment to craftsmanship and creativity.
