The United Arab Emirates have a new hotspot for automotive connoisseurs: the first BRABUS Boutique in the world!
BRABUS will inaugurate its new showroom in Dubai with a glamorous grand opening on February 16, 2024.
Highlight of this event is the world premiere of the BRABUS ROCKET 1000 “1 of 25”. With a system output of 736 kW / 1,000 hp and a peak torque of 1,820 Nm (1,342 lb-ft) the new hybrid supercar is the most powerful BRABUS car of all time.
The BRABUS Boutique is located in the heart of Dubai in the City Walk lifestyle space not far from Sheikh Zayed Road, the most prestigious boulevard in the Middle East. This exclusive outdoor shopping mall is home to a host of shops and boutiques of world-renowned luxury brands as well as to exquisite restaurants, cafés and bars.
The new showroom is not limited to showcasing simply the high-performance automobiles from the German company, however. Fans and customers can get information and advice there on the exclusive luxury day boats from BRABUS Marine as well as on the thrilling BRABUS 1300 R motorbikes.
Prospective buyers have the possibility to virtually configure their very own dream car in 3D in the “BRABUS Configuration Space” and then have it presented to them in high resolution in the colors they chose for the paint finish and the interior appointments.
In order to get a sense of the hallmark quality of BRABUS refinement, the BRABUS Boutique, in addition to displaying the exclusive BRABUS Monoblock wheel designs, also provides an opportunity to touch and feel the exquisite BRABUS materials and quilting patterns for the interior and to see them in a wide variety of colors.
The new BRABUS Experience in Dubai is topped off by a selection of current highlights from the BRABUS Fashion Collection.
The German company has had a presence in the United Arab Emirates with its subsidiary, BRABUS Middle East LLC, already since 2011. The boutique in classy BRABUS style is open seven days a week and embodies the hallmark BRABUS DNA in every detail. It focuses not only on the presentation of the BRABUS high-end supercars in Dubai, but also gives top priority to providing individual advice to the discriminating local clientele.
The centerpiece of the new boutique is the “BRABUS Configuration Space”. This is where the BRABUS sales experts trained at BRABUS headquarters in Germany assist prospective buyers in virtually designing their very own BRABUS supercar. This high-end tool allows “mounting” the exclusive BRABUS components on various Mercedes-Benz, Porsche or Range Rover models at the click of a mouse. Of course, in any desired vehicle and interior colors. After the vehicle has been configured to suit the individual wishes, the personal dream car is presented in high resolution.
The new boutique gives prospective buyers the opportunity not only to see the fascination that is BRABUS with their own eyes, but also to get a tactile experience. To this end the showroom displays a colorful selection of the finest leathers and Dinamica microfiber used to craft the famed BRABUS MASTERPIECE interiors. They can also choose their personal favorite quilting design and perforation pattern for the new interior appointments from a myriad of samples. In addition to hi-tech components, such as the exclusive BRABUS Monoblock wheel designs, visitors can also discover the latest apparel and accessories from the BRABUS Fashion Collection.
The desired BRABUS dream car is created at the headquarters of BRABUS Middle East LLC only a few minutes’ drive away. On an area of more than 3,000 square meters, it houses a modern workshop staffed by specialists trained at the BRABUS plant in Bottrop. In addition, the subsidiary maintains an in-house upholstery shop there that employs true masters of their craft and operates a large logistics center that supplies the entire Arab world with high-quality BRABUS components.
“The Middle Eastern market has been one of our key pillars for decades. With our first BRABUS Boutique in the world we want to give our discriminating customers here in the United Arab Emirates a first-hand experience of the hallmark 1-Second-Wow Effect of our brand,” explains Constantin Buschmann, CEO of BRABUS Group. “In order to perfectly present the exquisite BRABUS DNA locally, we will open further BRABUS Boutiques in metropolises all over the world in the coming years.”
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