The Natural Diamond Council announced a major partnership with eight of the world’s most influential diamantaires. For the first time since the inception of the NDC (formerly the Diamond Producers Association), a collective agreement has been reached with a significant number of major businesses in the natural diamond value chain.
This strategic alliance between the NDC and Shree Ramkrishna Exports (SRK), Hari Krishna Exports Pvt. Ltd. (HK), Rosy Blue, Venus Jewel, Diarough, Dianco, Jewelex and Shivam Jewels, and Antwerp-based consultant Bonas Group represents an unparalleled commitment to industry growth, through increased investment in marketing and promotion.
Aligning the objectives of these major diamantaires more closely with the objectives of the major mining companies through the mission of the NDC, the alliance hopes to create a more holistic approach to new opportunities in the market, as well as consideration for any new challenges that the industry faces. In addition, the NDC will be working with its major retail partners to support the communication of the values of each diamantaire to end user clients in the value chain.
David Kellie, CEO of the Natural Diamond Council, expressed his gratitude to the visionary partners, stating, “I would like to thank each partner for putting their trust in the NDC. Their leadership in the industry demonstrates their long-term commitment to building prosperity for the benefit of their employees, their communities and to the wider industry.”
