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Everyone used to hate sharing their data. Then came Spotify Wrapped.

The genius business tactic that companies like Starbucks, Tinder, and Duolingo have learned from Spotify's viral data gathering ruse.

By: Business Insider

Dec 07 2024
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Everyone used to hate sharing their data. Then came Spotify Wrapped.

Getty Images; Jenny Chang-Rodriguez/BI
Spotify Wrapped arrived on Wednesday, packaged in its usual neon, Instagram-ready glory.The annual release dominates social-media posts for a day, but beneath … [+6936 chars]

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Everyone used to hate sharing their data. Then came Spotify Wrapped.

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