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How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads

Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And drugstore brands are fighting back with similar but ch

By: Adweek

  • Oct 03 2024
  • 6
  • 282 Views
How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
Luxury brands like YSL, Tom Ford, and Dior have gotten into high-end beauty products like blush, lipstick, and fragrance to expose consumers to their brands with more affordable price points. And dru… [+3856 chars]

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