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McKinsey & Company Named a Leader in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment
NEW YORK, Nov. 25, 2024 (GLOBE NEWSWIRE) — McKinsey & Company has been named a Leader in the IDC MarketScape: Worldwide Retail Media Network Service Providers 2024 Vendor Assessment (doc # US52574122, September 2024). McKinsey was recognize
According to the IDC MarketScape, “Almost 32% of respondents identified a key constraint for building an RMN as staff/consultant expertise and knowledge about RMNs and implementation. It is for this reason that service providers are critical to retailers looking to bolster their retail businesses with RMN monetization.” Read More
