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A $10-billion car? The trend for hyper-personalized cars gains momentum

Wealthy customers are pouring more money than ever into customization, pushing carmakers to invest in supply chains and dedicated teams

By: financialpost.com

Apr 12 2024
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A $10-billion car? The trend for hyper-personalized cars gains momentum

Ferrari NV's chief executive Benedetto Vigna one day hopes to sell a US$10-billion car. He is joking, but it is an idea based on a genuine industry phenomenon: super-rich customers prepared to pay sky-high prices to create their own unique supercar. Read More

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Cyprus gives Chevron another 6 months to come up with a timetable on a natural gas field development