Bose Reinvented Itself Just in Time. Now Comes the Tricky Part - WIRED

The audio brand might be ticking close to retirement age, but the innovators behind this private company have plenty more tricks up their sleeves, says CEO Lila Snyder.

By: Wired

Oct 07 2024
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The company has always had premium prices, but in certain categories the products haven't always matched the brand's prestige: 2010s attempts at noise-canceling earbuds were bulky, sounded middling, … [+3182 chars]

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