Entertainment
YouTube stars help NFL bring in more viewers, league says - CNBC
Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said.
By: CNBC
- Feb 10 2024
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YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push.
After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTu… [+5010 chars]