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Business

Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions - New York Post

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.

By: New York Post
  • Oct 15 2024
  • 0
  • 0 Views
Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol, the form… [+3239 chars]
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