McDonald's is betting on its mobile business with new franchisee digital marketing fund - CNBC

McDonald's has previously said it wants to reach 100 million loyalty program members by 2027.

By: CNBC

May 10 2024
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McDonald's U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursd… [+2051 chars]

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