The meteoric rise and stunning fall of Prime, Logan Paul's energy drink that was once resold for almost $1500 a can: 'A brand cannot live on hype alone' - Fortune

Status-obsessed Gen Alpha build up brands just to knock them down, and influencer-led companies like Prime are starting to feel the heat.

By: Fortune

Apr 28 2024
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Only a year ago, scores of spry British tweens and their parents packed into grocery stores, stuffing their arms with bottles of brightly colored Prime. The drinkoriginally an electrolyte-spiked coco… [+7153 chars]

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