Coca-Cola claims the soda emoji with gamified ‘Emoji Coke’ campaign in Saudi Arabia????

The new Saudi activation turns emojis into meal combos, exclusive offers and a tangible ‘Emoji Coke’ cup.What’s in the cup? Coca-Cola Middle East says it’s them.The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest

By: thedrum