Inside 'Wicked's' Marketing Blitz: How Universal Courted 400 Brands - Variety

Universal spared no expense in painting the globe pink and green in anticipation of “Wicked.”

By: Variety

Nov 27 2024
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So if you care to find “Wicked,” look… just about anywhere. You’d have to be flattened by a farmhouse to miss the promotional onslaught for “Wicked: Part One.” From Starbucks drinks (Elphaba cold br… [+7821 chars]

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