Expand Brand Reach and Awareness

Expand Brand Reach and Awareness

Expand Brand Reach and Awareness

Expand access channel for your business easier.Increase Awareness, Generate Leads and Create Advocacy There are many ways to build, create, and establish brand awareness, but here are a few you can start with today.

Guest blog for other sites
Maximize your organic social media presence
Develop a voice for your brand
Start a podcast
Take part in brand partnerships
Give something away for free
Use native advertising

Ways Small Businesses Can Build Brand Awareness

Get Social. One of the easiest ways to build brand awareness is to be on social media – and to actually be social
Ask for Reviews. Reviews are an integral part of most buying processes now
Create Content
Local Participation
Everyone Loves Free Stuff
Provide Outstanding Customer Service

So here's a helping hand - 10 tips for increasing your brand awareness using social media:

Find Your Market. ...
Make it Manageable. ...
Get Visual. ...
Go Native. ...
Be Conversational. ...
Get the Right Mix of Engagement and Action. ...
Leverage Trends. ...
Connect with Influencers

Guestposting
You can raise awareness through the media. You can write a letter to your local newspaper or try and publish an article in it. You can also contact your local radio station asking if you could come in and talk to them about your issue. TV is also a very good way to have your voice heard.

How to Increase Unaided Brand Awareness

Consistently Provide Value. Do your marketing efforts showcase the value your product or service can provide to your target audience? ...
Show Up for Your Target Audience. Your target audience is exposed to hundreds or even thousands of brands a day. ...
Provide Great Customer Service.

The best ways to build brand awareness

Initiate a referral program. ...
Publish impressive guest content. ...
Create infographics. ...
Experiment with freemium with credit. ...
Pursue local partnerships. ...
Run social media contests. ...
Start with a social focus. ...
Publish content on Social Media

Brand Awareness Survey Questions

Which of the following products have you tried?
Can you recall the last time you used this product category?
How many brands have you heard of before?
Have you heard of the above brand name before?
When was the first time you heard about our brand?

Smart marketers use online branding surveys to determine their brand power—which is your brand's value as determined by consumers' positive or negative attitudes about your brand

There are 6 integral criteria for choosing your brand elements

1. Memorability
2. Meaningfulness
3. Likability
4. Transferability
5. Adaptability
6. Protectability

1. Memorability: Brand elements that help achieve a high level of brand awareness or attention to the brand, in turn facilitate the recognition and recall of a brand during purchase or consumption.

2. Meaningfulness: Here a marketer needs to ensure that brand elements are descriptive and suggesting something about the product category of the brand. This is important to develop awareness and recognition for the brand in a particular product category.
Secondly, the brand elements also need to have a persuasive meaning and suggest something about the particular benefits and attributes of the brand. This is necessary for defining the positioning of the brand in a particular category.

3. Likability: Brand Elements need to be inherently fun, interesting, colourful and not necessarily always directly related to the product.
A memorable, meaningful and likable brand element makes it easier to build brand recognition and brand equity, thus reducing the burden on the marketer and thereby reducing the cost of marketing communications.

The above 3 criteria constitute the "Offensive Strategy" towards building brand equity

4. Transferability: is the extent to which brand elements can add brand equity to new products of the brand in the line extensions. Another point, a marketer needs to keep in mind is that the brand element should be able to add brand equity across geographical boundaries and market segments. For example, brand names like “Apple”, “Blackberry” represent fruits the world over, thus as a brand name it doesn't restrict brands and product extensions.

5. Adaptability: Consumer opinions, values and views keep changing over a period of time. The more adaptable and flexible brand elements are the easier it is to keep up changing and up to date from time to time to suit the consumers liking and views. For example, Coca -Cola has been updating it's logo over the years to keep up with the latest trends, fashions and opinions.

6. Protectability: the final criteria in choosing a brand element is that it should be protectable legally and competitively. Brand elements need to be chosen in such a way, that they can be internationally protected legally, legally registered with legal bodies. Marketers need to voraciously defend their trademarks from unauthorized competitive infringements.

The above 3 criteria constitute the "Defensive strategy" towards leveraging and maintaining brand equity

Important issues to think for brand building
  • adaptability
  • company brand building
  • likability
  • meaningfulness
  • memorability
  • adaptability
  • products brand building
  • likability
  • meaningfulness
  • memorability
  • protectability
  • transferability
 
brand-awarness

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