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What is On Page and Off Page SEO?

What is On Page and Off Page SEO?

Consider the most basic search engine optimization tactics:

Using keywords in your page title and page copy
Optimizing the meta description to stand out on search engine results pages (SERPs)
Using HTML - PHP codes and alt tags

THAT is the foundation for on page SEO.

It is all the measures taken directly within your website to improve its search rankings by making it easy for search engine bots to interpret the page and giving end users an example of where they click through from the SERP. It also takes into account the overall quality of the content, page performance and content structure.

SEO factors on the page:

Content
It is important to approach this from the idea that 'content is boss'. You can do whatever optimization you want around keywords, descriptions and internal links, but if the content on the page is worthless, no one will visit your site. Thus, the correct and honest description of you, services or the company is important

Keywords
While keywords are less important than before, keyword optimization is still a cornerstone of SEO. The focus has shifted to more long-tail keywords, which better fit the search patterns of today's internet users. Consider your target audience and the keywords they are looking for; then create and optimize your website content around those keywords, taking them into account in explaining your business and services.

Title Tag
The title tag refers to the title of a web page, or the main header you see in the SERP, and is one of the most important on-page SEO factors after your actual content on the page. Keep this title to 50 to 60 characters or less.

Meta description
A meta description is a short description that appears below the URL on a search engine results page and under a headline in a social post. It describes the content on that page, but more importantly, it is written to make sure your web page stands out in the list of Google SERP results. Keep the description below 150 characters to ensure that your full description appears in the search results.

Optimize SEO meta description on the page:

Alt text
Alt Texts You refer to the word or phrase that can be attributed to an image file to make sure it is indexed so search engines understand what it is. For example, if you are using an image in your blog, you can save the alt text for that image as "name of what's in the photo or what it's about" and start ranking that image for that phrase in the image Results.

SSL / HTTPS
Page security is more important than ever, and enabling Secure Sockets Layer (SSL) security technology is critical to improving your security, reliability and visibility. By enabling SSL, you increase the likelihood that a third party will not come between your web server and the visitors web server, so that the information entered on the site is secure. Search engines like Google and Bing actually prefer sites that support SSL, making it essential to increase visibility and security.

URL structure
In addition to the factors mentioned above, an organized URL structure is important for today's marketers as it allows the search engine robots to crawl easily from page to page on your website and makes the navigation more efficient and faster for visitors. The URL should contain keywords that reflect the pages they link to, as easy-to-understand URLs generate clicks and help search engines crawl your site faster. URLs should also be relatively short if necessary with a number or category.

internal link
Speaking of linking, internally linking related pages on your website is another important factor of on page SEO. Linking to various relevant pages on your site makes it easier for search engines to crawl everything and keeps a visitor engaged with the content of the page longer.
 
Breadcrumb navigation
Breadcrumbs are navigation tools that inform website visitors where they are on your site and also help search engines such as Bing and Google understand the structure of your website. A small text path is usually located at the top of a page, a breadcrumb indicates where the user is, with each step being clickable. Breadcrumbs appear in search results from search engines such as Google and Bing, giving users an easy overview of where the pages or content are located on your site.

The three different types of breadcrumbs:
    Hierarchy-based - shows you how many steps you take to get back to the home page
    Home> Blog> category> Post title
    History based - sorted by where a visitor has done on the site
    Home> Name of Previous Page> Name of Previous Page> Current Page
    Attribute-based - most common on e-commerce sites; shows product features
    Home> Product Area> Style> Material> Size

Page performance
While other factors of on page SEO (search engine optimization)
 Having to do with the quality and structure of the content, the performance of your website (and the other pages) are also on page ranking factors. Pages that load slowly or do not render properly on mobile devices will rank lower in SERPs as users become frustrated, leave and therefore increase bounce rate.

Search engines evaluate this and use it as an important factor in page rankings, so it's crucial for marketers to consider image file size and reduce the pixels on their pages, reduce redirects, their site's mobile response and minimize the amount of CSS / Javascript.

Mobile controlled devices
Everyone has smartphones or an iPad and the search for information seems constant. Yes, mobile has changed the world, so a mobile-friendly Google AMP links website is a critical part of your online presence.

There are two main reasons to ensure that visitors with mobile devices have a good experience on your website:

Not mobile-friendly sites force visitors to just pinch or zoom to read content, which is frustrating and can lead them to leave your site
Because Google is now using the mobile version AMP for website pages with SEO

Schedule formatting
Schema markup is used by search engines like Google and Bing to get information for SERP fragments. There are many types of Schema markers, some of them more related to a business purpose than others:
 
  • Business events
  • Search results
  • FAQ page
  • News articles
  • Business function
  • Job offer
  • Local business
Core Web Vitals
Launched in the spring of 2020, Google's Core Web Vitals helps determine the speed of a website's page performance and user experience. It helps quantify the experience of a site and identify opportunities for improvement.

Each Core Web Vitals represents a unique part of the user experience and reflects the real time experience of a visitor. Currently, the set includes three aspects of the user experience: loading, interactivity, and visual stability.

Page Experience Signal (coming in 2021)
This isn't live yet, but you should prepare for it. The good news is that if you're already doing the above things, your signal-by-page experience is already in good shape for a well-prepared future.
 
What is Off Page SEO?
While on page SEO refers to the factors that you can control and change on your own website, off page SEO refers to the page ranking factors that occur outside of your website, such as backlinks from other sites. It also includes your promotion methods, taking into account the amount of exposure something gets on social media like Facebook, Twitter, Pinterest etc

The Off page SEO factors:

Backlinks with a good DA and PA ranking
The number and quality of the backlinks you have to your site is undoubtedly the biggest factor of off page SEO. The more sites link to your content, the more domain authority search engines Google grants to your site, increasing your ranking. Links with a good Domain Authority and Page Authority. This has led marketers to invent paid link building tactics, organic link building you can use that will produce effective results include:
 
  • Guest posting   
  • Blogging
  • Advertise in industry journals
  • Find contacts in the same industry on social media and share
  • Participate in an industry community such as a forum
  • Hosting of posts or events
  • Post press releases
The anchor text of the backlink is also very important. Therefore, most companies have no qualms about ranking their brand name. Most anchor texts contain their company name. If you want to rank for a specific keyword, it is better that that anchor text contains the keyword.

Domain Authority
Measured on a scale of 1-100, your domain authority DA is a number given to you by search engines to determine the strength of your website. Basically think of it as an appreciation. Websites with a higher DA domain authority are given priority in the search results, while websites with a lower DA domain authority fall in the results in search engines.

Domain authority is measured by a number of different factors, including how long you have had your domain name, the history, reputation of the domain name, the number of backlinks and the number of errors 404 pages. By making sure you have a technically sound website that follows SEO best practices, it is better to maximize your domain authority and improve your ranking.

Social promotion
While the page rank is not directly linked to the interactions on a social media post such as Twiter, Facebook, Pinterest, Instagram, social posts that generate a lot of clicks will certainly help drive traffic to the site and generate link shares.

Local SEO via IP addresses
Online reviews and comments on sites such as Google My Business and other social platforms or other review sites help boost local SEO by locating where you or the business is. For example, if you search for Media in your area, local listings will be displayed. There is no point in showing you media companies if they don't serve your area. Also consider NAP quotes (name, address, phone).

PPC Adsense (Google, Twitter, Facebook, LinkedIn)
I'm sure you're thinking, "This should be about SEO!" SEO is part of a good pay per click (PPC) campaign and vice versa. If your site is still getting off the ground then you need to get visitors and PPC can help with that. Having good content that you promote with PPC will generate more traffic to your site, resulting in more backlinks to your site and other forms of ranking factors.

On page and off page SEO work together to improve search engine rankings. By working on what you can control today - producing quality content backed by high quality on page SEO, you are well on your way to earning backlinks, improving your Domain Authority and Page Authority by managing your off page SEO.
 
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