Coronation Street's Chesney Brown, played by Sam Aston, has always struggled to provide for his expanding family. Recently, he was left distraught when an inspector ordered the closure of his kebab shop until manager Dev Alahan (Jimmi Harkishin) could rectify the situation.
While Dev's other business interests in Weatherfield mean this loss of income won't affect him significantly, it's been a crushing blow for Chesney, who doesn't have much in the way of savings.
This poignant scene reminded viewers that earlier this year, Chesney had shared his dream with partner Gemma Winter (Dolly-Rose Campbell) of owning his own burger joint named ChesBurger, according to OK!
A Reddit user noted that Chesney had previously suggested the idea of making gourmet burgers as a means to earn more money for his family on the soap, but this hasn't been mentioned since.
They added: "It would be nice to have a bit of a change of pace for him and Gemma rather than the same, 'We can't afford it, but we'll manage,' story over and over again."
Fans quickly took to the comments section to voice their disappointment that this storyline never came to fruition, with one remarking: "Chesney was always very entrepreneurial, remember when he had a stall at the market selling dog collars etc? It's a shame they've taken this route of ongoing misery with money. I'd love to see him and Gemma catch a break."
Coronation Street has been at the centre of a storm with viewers airing their grievances over how characters in Weatherfield have been penned. A frustrated fan decried, "I think Corrie writers don't like the characters to have any ambitions, so they keep them in their defined boxes.", reports the Mirror.
Another commented on the show's inconsistent storylines: "I think this was a bit longer than a few months ago, but I remember the scenes. I guess it was another plot that the scriptwriters abandoned."
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Amidst the criticisms, one viewer lamented the missed opportunities: "That's what I don't like! Wouldn't it be great if Chezburgers took off? ! " Furthering the conversation, someone else remarked, "It just seems really pointless if they're not going to follow through with it. It would have been something a bit different rather than the usual struggling financial storyline that's been going on for years."
Another chimed in with a suggestion for a change in dynamic to reinvigorate viewer interest: "Ches and Kirk were always a good double act. It would be good if they could come up with some kind of business that makes a success."
Devotees of the ITV soap are left questioning if its producers will heed their calls for narrative continuity and character depth or continue to tune out disenchanted voices.
Coronation Street airs Monday, Wednesday and Friday at 8pm on ITV1 and ITVX
