Good Morning Britain viewers were distracted as Simon Cowell discussed putting a brand new boy band together that could become as successful as One Direction.
He revealed that he will be holding auditions over the weekend at Atlantic Pavilion in Royal Albert Dock.
Speaking more on his plans to create a group, Simon appeared on ITV hit breakfast show GMB in a pre-recorded interview with entertainment presenter Richard Arnold.
Simon started off by saying: "I'm looking for another band because there isn't one. I mean there are K-Pop bands but in terms of UK bands like One Direction, there hasn't been one in all that time.
"They don't knock on your door so there is only one way of doing it, you have to go out in cities and hope that people will turn up and audition.
"We thought that we will document the whole thing so if it works or it doesn't you will be able to see everything."
Richard asked: "Why a boy band in particular?" as Simon explained: "I thought we could either do a boy band or a girl band and I thought let's start with a boy band," reports the Mirror.
The audition process was a topic of interest for host Richard. On this, Simon said: "I didn't want to set it up as here is a desk we made and we are going to sit behind it or have singers trying to find other singers, it's much more about people I have worked with over the years and have had a lot of success who will be there to help me."
Simon expressed his nervousness about the venture, equating it to a rollercoaster ride. "I'm not going to lie, I am nervous - nervous like going on a rollercoaster.
"You know there is going to be ups and downs and you're going to be terrified. The thought of this not working and that is really scary. I'll be really disappointed."
He concluded the interview expressing a desire to see Britain's music scene thrive again: "There is a purpose for doing this. I think it is time that Britain has a successful band again."
Good Morning Britain viewers, rather than focus on the interview, were taken aback by Simon's altered looks. @Itt39354118 commented: "He needs to lay off the botox #gmb."
@simonwi11728302 chimed in: "It looks like #simoncowell has seen a ghost with the amount of Botox he's had on his face #GMB," as @FunniBirdie added: "WTF has #SimonCowell done to his face!?!@GMB."
Previously, Simon admitted going under the knife to get his facial filler dissolved after realising his son Eric didn't recognise him.
Speaking to The Sun last year, he confessed: "I saw a picture of me from 'before' the other day, and didn't recognise it as me first of all," adding: "Eric was in hysterics. Enough was enough. There is no filler in my face at all now. Zero."
Adding further, he stated: "There was a phase where everyone was having their faces pumped full of this and the other. But actually, for me now, a lot of it comes down to healthy eating and drinking tonnes of water."
