Paul Hollywood finds the Hollywood Handshake 'over the top'
Great British Bake Off judge Paul Hollywood is going from kitchen hero to superhero in his latest role. The Channel 4 star was spotted in a Marvel style suit which included the prerequisite cape.
The blue and red creation featured some white embellishments. Although it looked clunky Paul appeared to find it comforable as he smiled as he walked around in it.
In a move that would make any big screen actio hero proud Paul also appeared to be doing is own stunts. He was hoisted up on a crane to give the illusiion that he was flying.
The new look is for his latest gig away from the popular Channel 4 bakery competition. The star was filming a commercial for the price comparison website. Compare The Market in London, England.
However fans needn't worry that the brand have dropped their popualar Meerkat characters who have appeared in their adverts for 15 years. Rather Paul will appear alongside them.
Given his surname it is fitting that they have hire him to promote as a pun to promote their 2-4-1 cinema tickets offer.
The TV star follows in the footsteps of movie heavyweights such as Arnold Schwarzenegger, Nicole Kidman and Macaulay Culkin who have previously appeared in adverts for the company.
Paul has reportedly landed a six-figure sum as part of the new deal for the adverts which will be shown on ITV.
He is the first big-name Brit to sign for the brand and when news of his new gig was announced a source reportedly told The Sun: "This is particularly surprising given that the Bake Off judge very rarely lends his name to anything or takes part in campaigns."
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However, they added: "The meerkat ads are well-liked and he thought the way they were going to use him was funny and clever.
"And Paul is an international star worthy of an international campaign because Bake Off has made him a famous face around the world."
Paul rose from humble beginnings, working as a baker in his father's small business, to become a household name on TV.
He was even recognised by royalty earlier this year when Princess Anne awarded him an MBE for his services both to baking and broadcasting.
