Justin Bieber has unfollowed his former longtime manager Scooter Braun on Instagram.
Braun and Bieber have been linked since 2008 when the former began managing the ‘Baby’ hitmaker after discovering him through his YouTube channel at the time. Braun would go on to represent Bieber for 15 years.
Back in 2023, reports of the two’s relationship being tense arose with Billboard claiming that the pop star was actively looking at how he might extract himself” from his contract with Braun.
Now, it appears that the ‘Sorry’ singer is no longer following his former manager on social media. It comes after Braun’s announcement that he has retired from managing his superstar clients.
The announcement of his retirement was shared back in June of 2024 and did not come as a shock as over 2023, the likes of Bieber, Ariana Grande, Demi Lovato, David Guetta, Black Eyed Peas and Carly Rae Jepsen had all parted ways with him.
In a statement shared by Braun regarding his retirement on his official Instagram, he explained: One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign.
He currently works as the CEO of HYBE America “ the North American iteration of South Korean entertainment company HYBE.
Elsewhere, in recent years, Braun has faced controversy after apparently denying Taylor Swift her master recordings. This led to the star deciding to re-record her first six studio albums “ four of which have already been released, including ‘1989 (Taylor’s Version)’.
In 2023, in response to reports of a host of his artists seeking new management, Braun shared a short and jokey response on X/Twitter and wrote: Breaking news ¦ I m no longer managing myself.
That same year, it was reported that the mogul had regrets about how he handled the sale of Swift ˜s masters. He had previously discussed acquiring Swift s masters and shared how he doesn t appreciate artists weaponizing their fanbase.
Last summer, Braun took to social media to poke fun at how he was not invited to Swift and Blake Lively’s star-studded beach party.
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